Diamonds Fragrance is available online now at www.giorgioarmanibeauty-usa.com The official commercial for Emporio Armani Diamonds fragrance featuring Beyonce. When creating Emporio Armani Diamonds, Giorgio Armani had the Emporio Armani woman in mind; a woman who could be strong, confident, feminine and very sexy, a symbol of the 21st century, someone who is living her life like a fascinating current event. When Giorgio Armani chose the name Diamonds, he meant a symbol of audacity, of ...