Idolized by men for his athletic prowess and by women for his devastating good looks football star David Beckham is not your average athlete. In fact hes the most marketable man in the history of his sport. 02:26 He is not the first athlete to enhance his star status by playing the glamour card, but he is quite possibly the best. His marriage to former Spice Girl Victoria Adams in 1999 made headlines around the world with their extravagant wedding reported to have cost an astounding 500 ...
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